Step 1 – Pick popular children’s franchise
Step 2 - Get a crayon and a napkin and write a script based on chosen franchise
Step 3 - bring Make believe heroes to life by casting with popular culture stars (Dwayne “can you smell what the rock is cooking” Johnson is the ideal selection)
Step 4 – Cast Beautiful women for Dads and their teenage sons
Step 5 – Produce roughly 5 gazillion action toys/ lunch boxes/ t-shirts etc and one poorly made movie tie in video game to sell when the film releases
Step 6 – Release film with a massive fan fair
Step 7 – Reap the profits of roughly 5 gazillion action toys/ lunch boxes/ t-shirts etc and one poorly made movie tie in video game
It doesn’t speak to me of the passion that Spielberg put into ET or Jurassic Park or the dedication Cameroon and his production team had to show to complete Titanic. The truth is, this is a money making machine that’s targeted at our Children, the films are getting better (although I hear rumours of a Transformer and GI Joe tie in, it could be great but most likely you should pray it’s just a rumour) but until Christopher Nolan or another person of equal talent, passion and dedication to movie making comes along these movies are going to be missed opportunities. It’s a shame because I think, given a descent script, the cast would really shine out. There is some real talent in this film.
So, Do Toys/Cartoons and Action movies mix? Yes if the production is driven by people in suits in a room with a spread sheet, no if production is driven by someone who cares about good entertainment. Fingers crossed for Transformers 4 then.
See Ya.